Case study: Royal Schiphol Group connects world through integrated thinking

The <IR> Business Network’s Integrated Thinking & Strategy Group publishes its latest case study on integrated thinking in action from Royal Schiphol Group.

Royal Schiphol Group is an airport management company headquartered in the Netherlands, with Amsterdam Airport Schiphol as its main airport.

The latest milestone in Schiphol’s integrated thinking journey is its 2050 Vision: operating the world’s most sustainable, high-quality airports to enable international trade, tourism and knowledge exchange to flourish, as well as provide top-quality aviation infrastructure and facilities for passengers and cargo.

Integrated thinking has enabled Schiphol to articulate why it exists by understanding its value creation process in a holistic way. Acknowledging its important economic and social role has led Schiphol to ground its 2050 Vision in three key areas: the further strengthening of the quality of its network, improving the quality of life both locally and globally, and enhancing the quality of service.

Schiphol monitors and tracks its performance through its Top Performance Indicators (TPIs). The TPIs are divided into five key focus groups: local residents, passengers, airlines, employees and shareholders. Three of these indicators are overarching: safety, network and sustainability. These indicators, alongside the major deliverables, have enabled the introduction of a consistent language across Schiphol Group, the alignment of all Group activities, and a focus on the most value-adding activities.

Click here to read the case study in full and find out more about Schiphol’s motivations, approach and success in achieving its vision.

The <IR> Business Network’s Integrated Thinking & Strategy Group series of case studies examine how integrated thinking has been embedded within international organisations from diverse sectors. The interviews conducted with key stakeholders identifies each organisation’s motivations, how integrated thinking has helped shape and deploy the organisation’s strategy, and what the benefits have been.